I think we came in at a time where we knew all this information about variety and elevation and processing method, and I think a lot of shops were pushing “if we know that we’re going to push it in your face.” It was almost like a bragging competition of how much information do you know about your coffee.īut we really wanted to focus on what matters to the consumer, and for most consumers is “what’s the name of the coffee? And how can I identify this if I want to buy it again?” We look at all the coffees we buy as having a personality of their own but still being part of a family they’re all unique. RK: When we transitioned to this packaging, which has been close to four years now, there were a couple things we wanted to do: make it clean and simple, get the information someone needs to them easily. RN: How did Mapcap arrive at the decision they did, showcasing the name of the coffee on the label and having the secondary info on the side? The conversation tends towards coffee labeling, since that’s the topic of an upcoming Tea & Coffee Trade Journal article. Once I got over gushing about the Mule, I briefly interviewed Ryan. I wanted one of each, but the Madcap Mule is literally the best espresso drink I’ve had ever, and since I’ve been back in NYC I keep wishing someone here makes them. So when I saw the Madcap Moscow Mule, I was stoked: ginger and lime, two of may favorite food/beverage additives on any day, paired with espresso. I drink a lot of black coffee, and even top micro lot black coffee is still black coffee, I’m already at the point in the summer of cold brew over saturation, and I will never like coffee with milk. Madcap menu of mocktails of glory! THIS is what I’m talking about! He offered me a coffee, and I was very curious to try one of Madcap’s signature drinks. I was elated to find a gorgeous cafe, exciting coffee drinks (that’s right, coffee based mocktails of glory) and down to earth people who love what they do and do what they love.Įven though it was a Friday afternoon, Madcap’s co founder Ryan Knapp was kind enough to sit down for a brief interview. En route to the family festivities, I of course coffee crawled my way to Madcap Coffee Company, Grand Rapids’ stronghold of specialty coffee. Two weeks ago, I visited Grand Rapids Michigan for my cousin’s wedding.
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